Kannan Advertising Service (P) Ltd.

Due to recent popularity of FM channels, the radio ad commercials have massive potentiality and coverage. Unlike TV, Radio has lesser lead-time and so the copy can be changed on short notice, can be communicated very shortly and also has the advantages of lower production cost.

Radio has got AM and FM stations. AM stations are mainly catering to the rural area, while FM stations are for the urban people. Since each channel has its own segment of audience, it is possible to direct the message to the homogeneous audience groups.

Today, radio commercials have a wider scope of reaching out to diverse strata of society because of its popularity and availability.

Though TV could be the initial medium to generate awareness and interest in a product, a radio campaign serve as a lower-cost, high frequency remainder campaign.